| 8:00 AM-9:15 AM |
The Future Is Emotional: The Importance of Digital Emotional Intelligence in Veterinary Medicine
This presentation focuses on the importance of incorporating digital emotional intelligence in veterinary practice. We will cover the definition and components of digital emotional intelligence, the benefits of its implementation, and strategies for building a digital emotional intelligence strategy, including best practices for building trust and rapport, providing personalized care, and managing client emotions effectively. This presentation also addresses common challenges and solutions to incorporating digital emotional intelligence and highlights the importance of maintaining digital emotional intelligence in veterinary medicine. The ultimate goal of this presentation is to help veterinary professionals understand the critical role of digital emotional intelligence in improving patient care and practice success. |
| 9:25 AM-10:25 AM |
Social Media Safety: The Dos and Don’ts of Social Media Marketing in Veterinary Medicine
This session provides a comprehensive guide to social media marketing in the veterinary industry. We will outline the importance of social media in building and maintaining a strong online presence, the key principles of successful social media marketing, common mistakes to avoid, and best practices for social media marketing. Through the presentation, attendees will gain a clear understanding of the steps needed to develop a successful social media marketing strategy and will leave with the knowledge necessary to make informed decisions about their veterinary practice’s online reputation and brand image. |
| 11:00 AM-12:00 PM |
Fostering a Culture of Innovation: Cultivate an Environment that Embraces Change
This presentation provides a comprehensive guide to leveraging digital tools for veterinary branding. The focus of the presentation is helping veterinary professionals understand the importance of branding and how digital tools can be used to enhance their brand and build a strong online presence. This presentation covers the key elements of a successful veterinary brand, building a website, effective social media marketing strategies, search engine optimization, pay-per-click advertising, email marketing, and tracking and analyzing metrics. The goal of the presentation is to empower veterinary professionals with the knowledge and tools needed to enhance their brand and reach their target audience through digital marketing efforts. |
| 1:30 PM-2:30 PM |
Gaslighting: A Guide for Burning Your Practice Culture to the Ground
Is your practice culture suffering, and you’re not sure why? Is gaslighting happening within your practice setting you and your team up for failure? We will talk about how different gaslighting behaviors can create toxicity in the workplace. No matter how much you pay your team members, they won’t stick around with a toxic culture. Our teams are more willing than ever to take a cut in pay or have no pay at all than to work in a toxic environment. We will dive into specific examples of gaslighting in the practice that we are so used to seeing that we don’t even realize it’s GASLIGHTING! It doesn’t have to be the way it’s always been. |
| 2:40 PM-3:40 PM |
What the !@#$ Is My Team Thinking?!
This session will look at very common team and client experiences in the practice that often lead to conflict, miscommunication, or a negative emotional environment. We’ve all been there; you walk in the door, and you can feel the vibe in the practice—and it’s not good! Or the vibe changes when YOU walk in, and you don’t know why. It’s time for a truth bomb. As leaders, we know why we say and do things, but how will the team and clients take it? We will dig into growth mindsets and adjust our thinking and perception of events to better ourselves and others around us.
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| 4:15 PM-5:15 PM |
Creating a Winning Social Media Content Calendar for Veterinary Practices
Veterinary practices that actively engage with audiences on social media can build meaningful connections, reinforce their expertise, and grow their business. This presentation guides veterinary professionals in planning, creating, and distributing valuable content across platforms like Facebook, Instagram, and X using an editorial content calendar. Tips for developing shareable content, including photos, videos, links, live streams, and more, will be included. Measuring success through analytics and continually optimizing based on data allows practices to improve reach and engagement. The end result is a strategy for social media that nurtures relationships, showcases veterinary knowledge, and ultimately drives new business. |
